Can Alphabet's AI Innovation Help Google Search Regain Market Share?

Core Insights - Alphabet (GOOGL) is experiencing a decline in its search engine market dominance due to the rise of Generative AI applications and competition from other search engines [1][5] Market Share and Competition - As of May 2025, Google holds a market share of 89.54%, with Bing and Baidu at 4% and 0.69% respectively, marking Google's lowest market share in two decades [2] - Microsoft is enhancing Bing's capabilities through AI integration, including the introduction of Copilot Search and Bing Video Creator [5] - Baidu is also improving its search engine with self-developed ERNIE models, including the recent launch of ERNIE 4.5 and ERNIE X1 [6] AI Innovations and User Engagement - Alphabet is implementing AI innovations to regain market share, with AI Overviews driving over a 10% increase in usage for relevant queries in major markets like India and the U.S. [3] - AI Overviews are currently utilized by more than 1.5 billion users monthly [3] - Circle to Search has been a significant factor in increasing user engagement, available on 250 million devices with a 40% usage increase in Q1 2025 [4] Financial Performance and Valuation - Alphabet's shares have decreased by 11.2% year-to-date, underperforming the broader technology sector and internet services industry [7] - The forward 12-month Price/Sales ratio for Alphabet is 6.03X, compared to the industry average of 5.05X, indicating a premium valuation [11] - The Zacks Consensus Estimate for Q2 2025 earnings is $2.12 per share, reflecting a 12.17$9.47 per share, suggesting a 17.79% year-over-year growth [14]