Apple Faces Mounting Challenges as Stock Slumps

Core Viewpoint - Apple is experiencing significant challenges, including a 20% decline in stock price this year, the worst performance since at least 2010, with limited catalysts for recovery in the near term due to the absence of a major iPhone upgrade cycle [1][8]. Group 1: AI and Product Development - At the upcoming WWDC, Apple's lag in artificial intelligence (AI) compared to competitors like Microsoft and Google is expected to be a major topic, highlighting the slow progress in AI and the overdue upgrade of Siri [3][6]. - Analysts note that Apple is likely to be more cautious in its presentations, avoiding overpromising on features that are not yet ready [4]. - The company is not currently monetizing its generative AI features, which could limit short-term growth as it seeks to boost hardware sales, particularly for iPhones, which have seen flat revenue for two years [6][7]. Group 2: External Pressures - Apple faces additional pressures, including tariffs that threaten hardware profit margins and scrutiny over its services division, particularly regarding App Store fees and payments from Google for being its default search engine [5][6]. - The competition is intensifying from unexpected sources, such as OpenAI's collaboration with former Apple designer Jony Ive to create new AI devices that could disrupt the smartphone market [7][8]. Group 3: Market Outlook - Analysts suggest that for Apple's stock to perform well, a catalyst such as an iPhone replacement cycle is necessary, which is not anticipated in the next 12 months [6][7]. - Despite having a loyal user base of 2.35 billion active devices, Apple’s dominance is challenged by external risks, including tariffs and legal battles, alongside its internal struggles with AI development [8].