Is Ford's Model e Business Dragging Down its Overall Results?

Core Insights - Ford Motor Company operates a dedicated electric vehicle segment, Model e, which has not yet generated profits despite positive reception of its Mustang Mach-E and F-150 Lightning EVs [1] - The losses in Ford's EV business have widened significantly, with a reported loss of $5.07 billion in 2024, following a$4.7 billion loss in 2023, and an additional loss of $849 million in Q1 2025 [2] Financial Performance - The EV segment's losses are attributed to pricing pressures, increased investments in next-generation EVs, and stiff competition, particularly from companies like BYD in China [2][3] - Ford's stock has declined approximately 10% year to date, contrasting with an 11% growth in the industry [7] Competitive Landscape - Competitors like Toyota and Honda are also cautious about fully electric vehicles, with Toyota reducing its EV production target by 20% and Honda shifting focus towards hybrid models [5][6] - The industry is facing significant pricing pressures and supply chain disruptions, necessitating continuous investment from Ford to remain competitive [3] Strategic Initiatives - Ford is investing in improving charging infrastructure through the Ford Power Promise campaign, which has already provided home chargers to customers [4] - Plans are in place to increase Model e volumes with new product launches in the upcoming quarters [8] Valuation Metrics - Ford trades at a forward price-to-sales ratio of 0.25, which is below the industry average, and carries a Value Score of A [9]