Apple's big summer event is tomorrow. WWDC 2025 is a 'critical opportunity' for the iPhone maker.

Core Viewpoint - Apple is facing significant challenges ahead of its Worldwide Developers Conference (WWDC), including tariffs, delays in its AI initiatives, and concerns about its long-term hardware vision [1][3][5]. Group 1: WWDC Event Overview - The WWDC is set to take place in Cupertino, California, where CEO Tim Cook will deliver the keynote, traditionally featuring product reveals and updates [2]. - Analysts expect the announcements at this year's WWDC to be relatively incremental, with a potential visual design overhaul being the most notable change [3]. Group 2: Challenges Facing Apple - Apple is grappling with the impact of tariffs, particularly a projected $900 million in tariff costs for the June quarter, which could have severe consequences for the company [6][7]. - The company is also dealing with legal challenges, including a ruling that prevents it from collecting a 27% fee from US developers directing users to external purchases, which could affect its relationship with developers [8]. Group 3: AI Initiatives and Competition - Apple introduced Apple Intelligence in 2024, but it has not met expectations for driving iPhone upgrades, and the rollout of a more personalized Siri has been delayed [4][5]. - The recent hiring of Apple's former design lead by OpenAI raises concerns about Apple's competitive position in AI innovation [10][11]. - Analysts emphasize the importance of WWDC for Apple to clarify its AI roadmap and address delays in its AI capabilities [5][12].