LFX(600612) Sou Hu Cai Jing·2025-06-08 15:47Industry Overview - The Chinese gold jewelry market is projected to reach a scale of 568.8 billion yuan in 2024, with a year-on-year growth of 9.8%. By 2029, it is expected to grow to 818.5 billion yuan, with a compound annual growth rate (CAGR) of 7.6% from 2024 to 2029 [1] - Franchise stores dominate the market, accounting for 72.3% of the market share in 2024, with revenues expected to grow from 411.5 billion yuan to 588.5 billion yuan by 2029 [1] - Offline self-operated stores, e-commerce, and other channels (including banks and exhibitions) generated revenues of 104 billion yuan, 42.2 billion yuan, and 11.1 billion yuan respectively in 2024, with projections for growth to 150.6 billion yuan, 67 billion yuan, and 12.4 billion yuan by 2029 [1] Company Performance - Zhou Dafu, the leading brand, has 6,211 stores and has established itself as a major player in the gold jewelry market since its founding in the late 1920s [12] - Lao Feng Xiang, a historic brand founded in 1848, reported revenues of 56.793 billion yuan in the previous year, with a year-on-year decline of 20.5% [10] - China Gold Group, ranked fourth, achieved revenues of 60.464 billion yuan in 2024, with a year-on-year growth of 7.27%, while net profit decreased by 15.93% [5] - Zhou Da Sheng, ranked third, has 5,008 stores and has launched new products inspired by national treasures and international art collaborations [7] - Zhou Liu Fu, ranked fifth, has 4,106 stores and reported revenues of 5.718 billion yuan, with a year-on-year growth of 11.02% [3] Market Challenges - The gold jewelry consumption in China decreased by 24.69% to 532.0 tons in the previous year due to rising gold prices, which have reached historical highs [15] - The ongoing increase in gold prices is expected to continue affecting consumer sentiment and purchasing behavior in 2025 [15]