DICK'S Sporting Goods Signs on as the Official Sporting Goods Retail Partner of Fanatics Fest NYC

Core Insights - DICK'S Sporting Goods has partnered with Fanatics as the Official Sporting Goods Retail Partner for Fanatics Fest NYC, scheduled for June 20-22, 2025, at the Javits Center [1][2][3] - The collaboration aims to enhance the festival experience with various fan-centered activities, including athlete meet-and-greets and interactive games [3][7] Company Overview - DICK'S Sporting Goods, founded in 1948 and headquartered in Pittsburgh, operates over 850 stores and offers a wide range of sporting goods and outdoor equipment [6] - The company is committed to supporting youth sports through its foundation, donating millions to under-resourced teams and athletes [7] Event Details - Fanatics Fest is described as an immersive festival celebrating sports culture, featuring expanded programming, larger superstores, and exclusive collaborations [4] - DICK'S will present a Kids Zone at the event, offering activities like open play, training sessions, and opportunities to meet professional athletes [3][4] Marketing and Promotion - DICK'S brand ambassador, IShowSpeed, will create content for his YouTube series during the event, highlighting the partnership's promotional efforts [2][3] - The festival will include various giveaways, competitions, and live podcast tapings, enhancing the overall fan experience [7]