Understanding China's Health Segments and Opportunities
凯度消费者指数·2025-04-17 04:00
The Growing Importance of Health in China: Understanding Consumer Segments and Opportunities (Click to enlarge) At the forefront are the Health Enthusiasts , typically higher-income empty nesters residing in top-tier cities. This segment boasts the highest proportion of individuals with a normal BMI (69%) and exhibits rigorous health-conscious behaviours, from maintaining balanced diets to regular exercise. Their commitment to wellness translates into significant spending power, with annual FMCG expenditure ...