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Skechers: A Slam Dunk In Footwear Growth
SKXSkechers(SKX) Seeking Alpha·2024-01-09 08:08
FOTOKITA/iStock via Getty ImagesSince my last bullish article, Skechers U.S.A. Inc. (NYSE:SKX) has risen from seventh to fourth in market cap among footwear companies. It’s gained popularity with affluent boomers adjusting to high inflation and is targeting younger customers with initiatives like collaborations with Snoop Dogg and the release of Sketchers basketball shoes. The company also has impressive growth in international markets, especially China and is expanding its e-commerce channel. Despite a ...