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Can TikTok Do for Peloton What It Did for Novo Nordisk and Ozempic?
NVONovo Nordisk(NVO) The Motley Fool·2024-01-21 06:59

Peloton Interactive (PTON -3.80%) needs a growth catalyst badly. The company's bikes were hot buys during the early stages of the pandemic amid lockdowns when people couldn't go to gyms to exercise. But as things have returned to normal, demand has stalled. Revenue is going in the wrong direction, and the business is nowhere near profitable.Enter TikTok. The social media platform is partnering with Peloton in a move that the bike maker hopes will help give its sales a much-needed boost. And given how helpfu ...