FedEx's eCommerce Battle Hinges on ShopRunner and a ‘Critical Mass' of Retailers

More than 80 years ago, Winston Churchill said war would be waged on multiple fronts: the beaches, the fields, the streets and in the air.In today’s digital age, the battle for eCommerce is waged, similarly, across several areas of engagement — the online search, the checkout, the fulfillment.Amazon is but one easy target here. There’s no shortage of firms gunning for position against the eCommerce colossus. And in doing so, they might strive to reinvent their business models. In some cases, acquisitions ar ...