Core Viewpoint - The significant decline in the market value of Dongfang Zhenxuan has prompted founder Yu Minhong to take action, including a commitment to purchase shares to stabilize the stock price [1][4]. Financial Performance - Dongfang Zhenxuan reported total revenue of 2.8 billion yuan for the first half of the 2024 fiscal year, a year-on-year increase of 34.4%, but net profit fell sharply by 57.4% to 249 million yuan [1][2]. - The company's total cost of revenue was 1.7 billion yuan, reflecting a 55% increase year-on-year, primarily due to rising inventory and transportation costs associated with self-operated products [2]. - The gross profit margin decreased from 47.2% to 39.1% compared to the same period last year, attributed to the rapid growth of self-operated products and live-streaming e-commerce [2]. Employee Compensation and Costs - Dongfang Zhenxuan allocated 624.8 million yuan for employee compensation, including stock options, which is a 167.7% increase from the previous year [2]. - The company has increased its workforce significantly, with 1,785 full-time employees and 720 part-time employees, marking an increase of 525 and 310 respectively [1][2]. Strategic Direction - The company aims to differentiate itself from other MCN (Multi-Channel Network) institutions by focusing on self-operated products rather than solely relying on live-streaming sales [2][3]. - Yu Minhong emphasized the dual-driven model of traffic economy and product economy, combining influencer marketing with self-operated products [3]. Market Reaction - Following the announcement of the mid-year financial results, Dongfang Zhenxuan's stock price fell to 20.95 HKD, the lowest since its rise to prominence [1]. - Despite a brief recovery in stock price after Yu Minhong's intervention, the market sentiment remains cautious, with investors concerned about the company's profitability and growth strategy [1][4].
俞敏洪和新东方出手7亿港元“救”东方甄选