New Study Shows Mixed Reality Technology for Blood Donation from Abbott and Blood Centers of America Helps Ease Stress, Encourages People to Donate Again

Mixed reality experience allows blood donors to visit a digital world while remaining fully aware of their surroundings for a safe, relaxing donation 68.4% of pilot study participants who reported pre-donation anxiety said the mixed reality experience helped ease feelings of anxiety 89.2% of donors who tried mixed reality said they were likely to donate blood again Innovation is designed to attract new donors and motivate a younger generation to give blood ABBOTT PARK, Ill., Feb. 1, 2024 /PRNewswire/ -- A ...