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Temu returns to Super Bowl ad slate as lawmaker ire swells
PDDPDD(PDD) CNBC·2024-02-09 20:15

Temu, the controversial Chinese e-commerce giant looking to take on Amazon, is returning to the big game on Sunday with a Super Bowl ad that lawmakers are calling on Paramount Global and CBS not to run.The company, owned by PDD Holdings, skyrocketed to prominence last year after it ran an ad during the big game just a few months after it was founded. Last year's advertisement touted Temu's low prices and invited consumers to shop "like a billionaire." The multi-million dollar investment put Temu on the map ...