Temu dropped tens of millions of dollars on its flurry of Super Bowl ads — and its big spending may pay off

Temu's Super Bowl ads sparked a surge in online searches despite recent downturn among users. The e-commerce company splurged on three spots during Sunday's big game. The advertisement campaign comes as Temu seeks to win US users and sales.  NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read preview Thanks for signing up! Access your favorite topics in a personalized feed while you're on the go. Email address By click ...