DTC Doom-and-Gloom? 3 Direct-to-Consumer Brands That May Not Survive.

Some direct-to-consumer (DTC) brands have been under pressure from rising costs, supply chain disruptions, and increased competition. In the United States and globally, for that matter, interest rates are currently elevated. The effective federal funds rate is around 5.33%, and with inflation accelerating more than analysts predicted in January, the U.S. Federal Reserve does not seem to be in a rush to bring them back down. Inflation, while largely down from its high of 9.1% in the summer of 2022, is still ...