Activist Petrus Advisers has a plan to help lift Criteo's share price. Here's how it might unfold

Business: Criteo SA is a France-based company specializing in digital performance marketing. Its solution consists of the Criteo Engine, the company's data assets, access to inventory, as well as its advertiser and publisher platforms. The Criteo Engine consists of various machine-learning algorithms, including prediction, recommendation, bidding and creative algorithms. The Criteo Engine delivers advertisements through multiple marketing channels and formats, including display advertising banners, native a ...