TVB连续亏损6年，去年减员13%

Core Viewpoint - TVB has reported a continuous loss for six years, with a significant decline in its e-commerce business, prompting the company to streamline operations and seek growth opportunities in the mainland market through collaborations with major platforms like Taobao Live, Youku, and Tencent Video [1][3]. Financial Performance - In 2023, TVB recorded revenue of HKD 3.323 billion, a decrease of approximately 7% year-on-year, while the loss attributable to shareholders was HKD 763 million, a slight improvement from HKD 807 million in the previous year [1]. - The e-commerce segment saw a dramatic revenue drop of 44% to HKD 486 million, significantly impacting overall revenue after two years of growth [1][2]. Business Segments - TVB's operations are divided into five main segments: Hong Kong television broadcasting, mainland business, e-commerce, international business, and OTT streaming. The Hong Kong television and mainland business experienced slight revenue increases, while the e-commerce segment faced substantial declines [1]. - The merger of the e-commerce platforms "Shido" and "Lin Zhu Mai" is expected to reduce annual fixed costs by HKD 50-60 million [2]. Cost-Cutting Measures - TVB has implemented several cost-saving measures, including a workforce reduction of approximately 13%, bringing the total number of employees to 3,496 by the end of 2023 [2]. - The company anticipates saving HKD 100 million in content costs in 2024 due to the restructuring of its television broadcasting operations [2]. Strategic Partnerships - TVB has accelerated its entry into the mainland market, forming partnerships with Youku and Tencent Video for joint productions, which have led to a 72% increase in revenue from co-produced dramas in mainland China [3]. - The collaboration with Youku includes a two-year agreement worth approximately HKD 700 million for co-produced and inventory dramas, contributing to a 4% increase in mainland business revenue to HKD 729 million [3]. Future Outlook - TVB plans to enhance its live streaming efforts, with an increase in the frequency of live broadcasts and a focus on integrating artists into platforms like Taobao and Douyin [3].