McDonald's: Its Robustness Ratio

M. Suhail/iStock Editorial via Getty Images Founded in 1955, McDonald's Corporation (NYSE:MCD) is arguably the most famous fast-food restaurant chain in the world. It boasts over 40,000 restaurants globally, which we'll delve into further later. It enjoys a strong brand image as well as economies of scale, and despite being a mature company known to all, I believe it still has a trick up its sleeve for the future. But first, let's define the title of the article. The Robustness Ratio, as I understand it bas ...