Workflow
三年销售额增长100%!京东与国产打印品牌奔图达成战略合作
09618JD(09618) TechWeb·2024-04-18 08:58

Strategic Partnership - JD and Pantum have entered a strategic partnership to deepen cooperation in products, marketing, services, and channels, aiming to provide better products and services to users and promote the development of China's printing ecosystem [1] - The partnership targets a 100% year-over-year sales growth for Pantum across all JD channels over the next three years [1] Product Collaboration - The collaboration will focus on C2M reverse customization and new product launches, leveraging JD's insights into user needs to improve product experience and innovate printing technology [1] - Pantum will participate in JD's "New Product First" program, offering users early access to new products, exclusive benefits, and discounts [1] Service Enhancement - JD and Pantum will promote printer trade-in services and enhance lifecycle services, including subsidies for trade-ins to reduce costs and improve user experience [1] - The partnership will introduce innovative services such as 30-day free trials, extended warranties, and on-site services for both home and enterprise users [1] Channel Expansion - JD will provide Pantum with a more precise product selection mechanism, improved inventory matching, and effective brand display across over 2,000 JD Home and JD Digital stores nationwide [1] - The collaboration will build an integrated production, sales, and service support system, leveraging JD's extensive offline network to enhance supply chain coordination and delivery assurance [1] Industry Impact - Pantum, as a domestic printing brand, broke the technical barriers in 2010 by launching China's first laser printer with independent core technology [2] - Pantum's printers, featuring eight intelligent functions tailored for Chinese users, have gained recognition from millions of households and enterprises [2] - According to IDC data, Pantum's printer sales have ranked first in industry growth for seven consecutive years [2]