3 6 Ke·2024-04-18 03:57Core Viewpoint - Huawei has launched the Pura 70 series, which includes the Pura 70 Ultra and Pura 70 Pro, with prices starting at 9999 yuan and 6499 yuan respectively, aiming to reclaim its position in the smartphone market and enhance its imaging capabilities [1][2]. Group 1: Product Launch and Market Response - The Pura 70 series was announced on April 18, 2024, and has already sold out across various platforms, indicating strong consumer demand [1]. - The series features a new triangular camera design and includes four versions: Standard, Pro, Pro+, and Ultra, with the Standard version priced at 5499 yuan [1]. - The Pura 70 series is equipped with Kirin chips, enabling 5G capabilities, marking Huawei's return to the 5G smartphone market [2]. Group 2: Historical Context and Sales Performance - The P series has a 12-year history, and the Pura series aims to continue the legacy of being a flagship in mobile imaging [2]. - In 2019, Huawei's smartphone shipments peaked at 240 million units, with the P series contributing approximately 50 million units [2]. - Huawei's smartphone sales grew by 52.1% year-on-year in 2023, with a market share increase, narrowing the gap with Xiaomi from 5 percentage points to 2.2 percentage points [3]. Group 3: Future Projections and Industry Impact - Analysts predict that the Pura 70 series could see significant sales growth in 2024, with potential shipments ranging from 1,000 to 1,500 million units depending on market demand [3]. - The Pura 70 series is expected to replicate the success of the Mate 60 series, which sold out quickly upon release [3]. - The smartphone industry is undergoing a transformation with the rise of generative AI, and Huawei must accelerate its AI smartphone development to remain competitive [4].