KUAISHOU(01024) 媒体滚动·2024-04-18 10:38Core Viewpoint - The article highlights the journey of Deng Yan, a rural creator who transitioned from urban life to becoming a successful agricultural influencer on Kuaishou, emphasizing the importance of agricultural knowledge dissemination and e-commerce in rural development [1][2][3]. Group 1: Personal Journey - Deng Yan, born in 1987, initially pursued a career in urban landscaping after graduating from Inner Mongolia Agricultural University, but later returned to her hometown to support her family's agricultural business [2][3]. - After a period of adjustment and emotional struggle, Deng Yan focused on creating effective planting solutions for farmers and established a local agricultural supply store [3][4]. Group 2: Agricultural Knowledge Sharing - Since 2013, Deng Yan's agricultural supply store has served thousands of farmers, revealing a significant gap in agricultural knowledge among them [4][5]. - In 2018, she began sharing agricultural knowledge on Kuaishou, leveraging the platform's popularity among rural users to reach a wider audience [5][6]. Group 3: E-commerce Development - Deng Yan's sales increased significantly after she started using short videos and live streaming to educate farmers about agricultural techniques and products, leading to a doubling of her store's sales in 2019 [5][6]. - By establishing an online store on Kuaishou, she has sold over 190,000 agricultural products, with online sales accounting for 90% of her total revenue [6][7]. Group 4: Future Aspirations - Deng Yan plans to recruit experienced agricultural dealers to help them utilize Kuaishou effectively, aiming to expand the reach of agricultural knowledge and products [7]. - She expressed her excitement about the future, stating her commitment to continue growing her influence in the agricultural sector through Kuaishou [7].