JD(09618) 中金在线·2024-04-18 11:12Industry Overview - The aged liquor market in China has seen a steady growth rate of around 20% over the past decade, with the transaction scale surpassing 100 billion yuan and expected to exceed 150 billion yuan in the next five years [1] - The aged liquor industry is driving the demand for professional talent, emphasizing the importance of cultivating experts to ensure high-quality and sustainable development [1] Key Players and Initiatives - GeDe YingXiang, a major player in the aged liquor market, has been operating for 15 years and holds the largest inventory of aged liquor in China, selling over 2,000 varieties of aged liquor [1] - GeDe YingXiang has collaborated with industry associations and research institutions to establish standards for aged liquor, including the "China Famous Liquor Collection Professional Committee" and the "Joint Laboratory for Quality Identification and Value Research of Aged Liquor" [1] - The company has developed a rigorous non-opening bottle identification process, with each bottle inspected by at least 2-3 experts, ensuring quality assurance for the market and consumers [1] Training and Certification - The China Alcoholic Drinks Association has been conducting the "Aged Liquor Appraiser Training Course" since 2019, with the 38th session scheduled for April 26-29, 2024, hosted by GeDe YingXiang [1] - The training program features a team of top industry experts, including renowned figures such as Ji Keliang, former chairman of Moutai, and Hu Yiming, vice chairman of the China Famous Liquor Collection Committee [8] - The course covers a wide range of topics, including the history and culture of famous liquors, brewing techniques, tasting skills, and the identification and valuation of aged liquors [8] - Over 4,000 participants from across the country have completed the training and obtained the "China Alcoholic Drinks Association Aged Liquor Appraiser Certificate," becoming professionals in the field [9] Expert Contributions - Hu Yiming, a veteran in the liquor industry since 1979, has contributed significantly to the development of aged liquor, including his role in the national liquor appraisal committee and his expertise in blending and tasting [3] - Kang Jian, a chief liquor taster and member of various industry committees, has been instrumental in drafting national standards for liquor production and quality control since 1984 [4] - Liu Jianfeng, a key figure in the aged liquor market since 2008, specializes in the investment and operation of aged liquors, bringing valuable insights to the training program [5] - Zhu Jiang, with extensive experience in anti-counterfeiting and identification at Wuliangye Group, provides expertise in the authentication of aged Wuliangye liquors [5] - Wang Saishi, a researcher at the Shandong Academy of Social Sciences, offers deep insights into the historical and cultural aspects of Chinese liquors, enriching the training curriculum [6]