TENCENT(00700) 36氪·2024-04-19 00:08Game Shutdown Announcement - The game "Food Fantasy" will officially cease operations in mainland China on June 18, 2024, due to the expiration of the agency agreement between Tencent and the developer, Guangzhou Tianti Network Technology [1] - The announcement quickly became the top trending topic on Weibo [2] Game Overview and Development - "Food Fantasy" is a successful 2D game in the Guangzhou gaming circle, known for its unique food anthropomorphism and Chinese-style themes [3] - The game was developed by Tianti Interactive, a subsidiary of Baioo Family Interactive, and launched in 2019 after Tencent secured exclusive agency rights for the Chinese market in 2018 [2] - The game's revenue was significant in its early years, with a monthly revenue of over 100 million yuan at launch and total revenue exceeding 500 million yuan within nine months [3] Revenue and Financial Performance - In 2021, "Food Fantasy" contributed approximately 214 million yuan to Baioo's total annual revenue of 884 million yuan [3] - By 2022, the game's revenue accounted for over 10% of Baioo's total annual revenue of 940 million yuan, with an estimated revenue of around 100 million yuan [3] - The annual agency agreement limit with Tencent was adjusted to 140 million yuan in 2022 [3] Challenges and Decline - The game faced increasing difficulties in its later stages, with the project operating at a loss for an extended period [3] - From 2023 onwards, there were noticeable changes in the game's content and updates, with reduced production capacity and fewer new characters and skins [4][5] - Recent years have seen a decline in Baioo's profits, leading to the shutdown of some projects, including the 2D game "Chronos Echo 24/36" in 2023 [6] Industry Context - "Food Fantasy" is the second well-known 2D game to shut down this year, following "Heavy Metal Lady" in February [7] - The gaming industry has seen numerous 2D game projects being discontinued or teams disbanded in recent years [7]