McDonald's is betting on its mobile business with new franchisee digital marketing fund

McDonald's U.S. franchisees will start paying into a digital marketing fund next year as the fast-food giant looks to expand its booming digital business, according to a memo viewed by CNBC on Thursday.The change is meant to modernize the company's marketing strategy and widen its competitive advantage, according to the memo, which was written by U.S. Customer Experience Officer Tariq Hassan and Chief Investment Officer Whitney McGinnis. The memo also said that McDonald's plans to invest hundreds of million ...