McDonald's Wants to Promote Value by Implementing $5 Meal Deal

McDonald’s is reportedly encouraging franchisees to vote to implement a $5 meal deal to bring back consumers who have left because of high prices.Franchisees — which can weigh in on major marketing campaigns — rejected the fast-food giant’s proposal earlier this year, but the issue has come up again, Bloomberg reported Friday (May 10).McDonald’s CEO Chris Kempczinski said during the company’s latest earnings call that the company had to focus on affordability and that the firm currently doesn’t have a “nati ...