Core Viewpoint - Bon Natural Life Limited has entered a strategic cooperation agreement with Guangdong JUWO Trading Co., Ltd. to develop marketing and supply chain systems for liquor distribution and sales in mainland China, focusing on health-oriented alcoholic products [1][2]. Company Overview - Bon Natural Life Limited is a leading provider of bio-ingredient solutions in the natural, health, and personal care industries [1]. - The company operates through its subsidiary, Xi'an App-Chem Bio (Tech) Co., Ltd., which will collaborate with JUWO on this initiative [1]. Strategic Cooperation Details - The agreement allows JUWO to use the "App-chem" brand for co-branded alcoholic health products, specifically under the name "Jiangwang and App-Chem Co-Branding" [2]. - JUWO will handle the promotion and marketing of these products, leveraging its expertise in Moutai-flavor liquor and extensive distribution channels across China [2][3]. Market and Product Focus - The cooperation aims to create high-quality health alcoholic products that blend traditional Chinese culture with modern technology, utilizing App-Chem's brand influence and JUWO's distribution advantages [3]. - The partnership is expected to enhance the competitiveness of Bon Natural Life in the bio-tech industry and expand its business categories [4]. Leadership Statement - The Chairman and CEO of Bon Natural Life expressed optimism about the partnership, highlighting its potential for growth and the aim to deliver innovative product experiences to consumers [4].
Bon Natural Life Limited Announces Brand Strategic Cooperation with Guangdong JUWO