Live Nation's All-In Pricing Policy Delivers Increased Ticketing Transparency for Fans and More Sales for Artists in its First Six Months
The encouraging data comes at a critical time as policymakers in the House prepare to vote on the TICKET Act, which aims to ensure transparent pricing for consumers among other ticket reforms. Live Nation's move to all- in pricing has seen broad success, with nearly 9,000 shows displaying all-in pricing as the program begins to scale. This benefits fans in the 33 states plus Washington, D.C., where Live Nation operates venues. "Showing the total cost to walk in the door upfront is better for fans and artist ...