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Helen of Troy's (HELE) Brands Aid Amid Pressured Spending
HELEHelen of Troy(HELE) Zacks Investment Research·2024-05-15 15:36

The Zacks Rank #3 (Hold) company benefits from its focus on a solid Leadership Brand portfolio. Brands in this portfolio, including OXO, Hydro Flask, Vicks, Braun, Honeywell, PUR, Hot Tools, Drybar and Osprey, are positioned to enhance market share. In fourth-quarter fiscal 2024, leadership brand sales inched up 1% to $418.9 million, backed by brands like OXO, Hydro Flask, Osprey, Drybar and Braun. The company's constant investments in the most productive brands are likely to keep delivering robust results. ...