Why McDonald's, Burger King, and Others Are Rolling Out Value Meals

Key TakeawaysMcDonald's and Burger King both recently announced $5 "value meal" deals in an effort to win over inflation-weary consumers.Wendy's also unveiled a$3 breakfast deal earlier this week.Companies across a number of industries acknowledged the impact of inflationary pressures on consumers in recent earnings calls, with some opting to lower prices or promote discounts. A price war is brewing in the fast-food industry, with McDonald's (MCD) and Burger King of Restaurant Brands International (QSR) re ...