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McDonald's just lost its chicken Big Mac trademark following a European court ruling
MCDMcDonald's(MCD) Business Insider·2024-06-05 16:18

McDonald's lost its chicken Big Mac trademark rights in the EU on Wednesday.The trading bloc's General Court ruled in favor of Supermac's, an Irish fast-food chain.Rival takeaway companies will now be able to use the term "Mac" to sell chicken-based products. Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read preview Thanks for signing up! Access your favorite topics in a personalized feed while you're on the go. Email address ...