Marucci & Victus Brands to Become the Official Bats of Major League Baseball

Core Insights - Marucci Sports LLC has entered into a licensing agreement with Major League Baseball (MLB) to become the Official Bats of MLB for its Marucci and Victus brands, effective from January 1, 2025, to December 31, 2028 [1][16] - The agreement includes exclusive rights to use MLB trademarks in connection with Marucci's Smart Bat products, which feature an embedded Diamond Kinetics bat sensor [1] Company Overview - Marucci Sports, founded in 2004 by former professional baseball players, has evolved from handcrafting bats in a garage to becoming a premier brand in diamond sports [3] - Victus, established in 2012, has quickly gained recognition as an elite baseball brand, known for its design-driven craftsmanship and commitment to performance-based quality [4] - Fox Factory Holding Corp. is a global leader in designing and manufacturing premium products for specialty sports and vehicles, with a diverse portfolio that includes brands like FOX, Marucci, and Method Race Wheels [6][21] Brand Positioning - Marucci and Victus are recognized as the top two most-used bats among MLB players, solidifying their leadership position in the market [16] - Lizard Skins, another brand under Marucci Sports, is currently the Official Bat Grip of MLB, enhancing the overall brand strength in the baseball equipment sector [8]