Albertsons Media Collective Partners with Rokt to Extend Its Retail Media Ecosystem, Adds Non-Endemic Ads Across Its Portfolio of Brands

Core Insights - Rokt has partnered with Albertsons Media Collective to enhance customer engagement through non-endemic advertising, allowing brands not sold by Albertsons to reach its ecommerce customers [1][2][3] - The partnership aims to drive customer loyalty and improve the shopping experience by delivering relevant offers during the transaction moment, which is when customers are most likely to respond [2][3] - Albertsons will utilize Rokt's technology to expand its advertising capabilities across its own channels and Rokt's network of premium ecommerce merchants [3][4] Company Overview - Rokt is a leading ecommerce technology company that leverages machine learning and AI to enhance transaction relevance, processing over 5 billion transactions annually across various industries [4][5] - Albertsons Media Collective is a retail media network that connects with consumers in over 2,200 locations across 34 states, focusing on innovative marketing solutions and first-party data to drive retail sales [6]