Helen of Troy (HELE) Benefits From Solid Brands, Hurt by Costs

Let's delve deeper. In October 2023, the company introduced 'Elevate for Growth,' a six-year strategic plan representing a significant shift in strategy. This transformative approach prioritizes innovative portfolio management, incremental investment in brands and capabilities and exploration of new distribution channels. The aim is to ensure that HELE meets its objectives in the fiscal 2025 and beyond. Management is actively refining brand equity to better target consumers and refine brand positioning. Exp ...