ROKU Launches New Advertising Solution to Aid Platform Revenues

Roku Inc. (ROKU) recently launched Roku Exchange, a new advertising technology solution tailored for TV streaming. This platform bridges premium ad inventory with advertiser demand, leveraging ROKU's extensive data and AI-driven optimization to enhance campaign performance. These efforts are expected to boost the company's platform revenues in the upcoming quarters. The Zacks Consensus Estimate for ROKU's 2024 platform revenues is pegged at $3.3 billion, indicating a yearover-year increase of 10.35%. The co ...