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大叶股份:行业东风已至,油动OPE龙头启航
300879DAYE(300879) 财通证券·2024-07-05 00:22

Investment Rating - The report assigns an "Accumulate" rating for the company, marking its first coverage [23]. Core Viewpoints - The company is a leading player in the domestic lawn mower export market, focusing on outdoor power equipment (OPE) and has a promising future with its own brand development [39][68]. - The company has established a strategic partnership with Home Depot, which is expected to drive significant revenue growth [25][26]. - The global OPE market is projected to reach 32.4billionby2025,withlawnmowersbeingacorecategory,indicatingsubstantialgrowthopportunities[4][54].SummarybySectionsCompanyOverviewThecompanyhasbeenfocusedonOPEsinceitsestablishmentin2006,withasignificantemphasisonlawnmowers,whichaccountfor86.832.4 billion by 2025, with lawn mowers being a core category, indicating substantial growth opportunities [4][54]. Summary by Sections Company Overview - The company has been focused on OPE since its establishment in 2006, with a significant emphasis on lawn mowers, which account for 86.8% of its revenue in 2023 [39][68]. - The company has successfully transitioned from an OEM model to developing its own brands, such as MOWOX and Green Machine, since 2016 [15][16]. Market Analysis - The OPE market is expected to grow at a CAGR of 5.3%, with the fuel-powered segment remaining dominant, accounting for 66.4% of the market in 2020 [74]. - The lawn mower market alone is projected to grow from 9.3 billion in 2020 to 11.99billionby2025,withaCAGRof5.211.99 billion by 2025, with a CAGR of 5.2% [54]. Financial Projections - Revenue forecasts for the company are 1.74 billion, 2.56billion,and2.56 billion, and 3.37 billion for 2024, 2025, and 2026, respectively, with corresponding growth rates of 86.9%, 47.4%, and 31.7% [26]. - The net profit is expected to reach 90million,90 million, 158 million, and $248 million for the same years, reflecting significant growth potential [26]. Strategic Partnerships - The exclusive supply agreement with Home Depot positions the company's Murray brand favorably in the market, enhancing its competitive edge [25][63]. - The partnership is expected to provide the company with better channel support and increased visibility in retail [64]. Product Development - The company is actively investing in R&D, with a focus on expanding its product line to include lithium battery-powered equipment, which is gaining traction in the market [5][68]. - The company has a robust pipeline of new products, including riding mowers and battery-powered devices, which are anticipated to contribute to future revenue growth [5][71].