BUD APAC(01876) 华兴证券·2024-07-07 02:01Investment Rating - The report maintains a "Buy" rating for Budweiser APAC (1876 HK) with a target price of HK16.52, reflecting an 8% decrease [1][4][10]. Core Insights - The report highlights that Budweiser APAC's revenue for Q2 2024 is expected to decline by 2.3% year-on-year, primarily due to weakness in the Chinese beer market, although this is partially offset by a recovery in the South Korean market [4][5]. - The normalized EBITDA for Q2 2024 is projected to grow by 4.5%, driven by cost efficiencies and effective marketing expense management [4][5]. - The report emphasizes the need for a recovery in consumer sentiment in China, as the company's performance is significantly impacted by the sluggish beer market in the region [4][5]. Financial Summary - Revenue projections for 2024E are set at US995 million, reflecting a minor reduction of 0.3% [9]. - The report provides a detailed financial outlook, including expected EPS of US9.20, indicating a potential upside of 65% to the target price [2]. - The market capitalization of Budweiser APAC is reported at US20 million [2][3]. Regional Insights - The report notes that Budweiser APAC's sales in the Chinese market are expected to decline, while the South Korean market is anticipated to show recovery, benefiting from previous price increases and a low base effect [5][4]. - The average selling price in the South Korean market is expected to rise due to effective pricing strategies implemented in Q4 2023 [5]. Valuation - The report values Budweiser APAC at a P/E ratio of 26.0x for 2024, which is lower than the previous estimate of 28.2x, indicating a more attractive valuation compared to historical averages [10].