XGIMI(688696) 财通证券·2024-07-26 10:02Investment Rating - The investment rating for the company is "Buy" (首次) [2] Core Views - The company has a strong R&D capability and innovative technology that leads the market, with new products and overseas expansion driving growth [4] - The company is a leader in the home smart projection industry, with a significant market share and continuous product innovation [20] - The company has faced temporary performance pressure, but profitability is expected to recover with new product launches in 2024 [40] Summary by Sections Company Overview - The company is a leading player in the home smart projection industry, having broken the foreign brand monopoly since 2018 and maintaining the top shipment volume for six consecutive years [20][29] - The founder holds an 18.79% stake, and the company has strategic investment from Baidu [12][14] Market Position and Product Strategy - The company covers a wide range of price segments, with products ranging from 2,000 to 30,000 yuan, and has expanded its product layout continuously [32][29] - The company has launched the Play series to compete in the low-end market, which has shown strong sales performance [21] Financial Performance and Forecast - The company is expected to achieve net profits of 201 million, 297 million, and 390 million yuan for 2024, 2025, and 2026 respectively, with corresponding PE ratios of 23.26, 15.78, and 12.00 [4][5] - Revenue for 2024 is projected at 4.1 billion yuan, with a growth rate of 15.27% [5] Innovation and Growth Drivers - The company is focusing on innovative technologies, with breakthroughs in three-color laser technology enhancing its high-end market position [3][20] - The overseas business has grown significantly, with the revenue contribution from international markets increasing from 2% in 2019 to 26% in 2023 [20][35] Challenges and Market Dynamics - The company has faced challenges due to price competition and market conditions, but it is actively adjusting its product structure to maintain its market position [40][52] - The domestic market for home projectors has shown resilience, with a shipment volume of 4.036 million units in 2023, despite a slight decline [43]