XIAOMI(01810) 第一上海证券·2024-07-29 07:01Investment Rating - The report assigns a "Buy" rating to the company with a target price of HKD 21.38, indicating a potential upside of 31.98% from the current price [2][74]. Core Insights - The company is positioned as a builder of a "human-vehicle-home ecosystem," with a focus on expanding its core business areas, including smartphones, IoT, and internet services, while also venturing into the automotive sector [1][5]. - The smartphone business remains stable, with a market share of 13.8% as of Q1 2024, and is expected to benefit from the 5G device upgrade cycle and AI-driven innovations [1][12]. - The IoT and lifestyle products segment is the world's leading consumer-grade AIoT platform, with significant growth potential as the company expands its overseas market presence [1][25]. - The internet services business is projected to enhance its monetization capabilities as the company penetrates the high-end market and expands its overseas user base [1][32]. - The automotive segment, marked by the launch of the Xiaomi SU7, is anticipated to drive a second growth curve for the company, with a delivery target of approximately 120,000 units for 2024 [1][37]. Summary by Sections Financial Performance - The company reported total revenue of RMB 270.97 billion in 2023, with a forecasted increase to RMB 332.86 billion in 2024, representing a year-on-year growth of 22.84% [3][74]. - Net profit for 2023 was RMB 17.47 billion, with projections of RMB 14.31 billion for 2024, reflecting a decrease due to ongoing investments in new business areas [3][74]. - The gross margin improved from 16.99% in 2019 to 21.21% in 2023, driven by a better revenue mix and strategic focus on profitability [64][66]. Business Segments Smartphone Business - The smartphone segment accounted for 61.6% of total revenue in Q1 2024, with a market share of 14% globally [12][15]. - The average selling price (ASP) of smartphones reached RMB 1,144.7, showing resilience despite market fluctuations [13][18]. IoT and Lifestyle Products - The IoT platform connects 786 million devices, with a user base of 15.2 million having five or more connected devices [25][28]. - The IoT segment is expected to generate revenue of RMB 902.3 billion to RMB 1,007.2 billion from 2024 to 2026 [72]. Internet Services - Internet services revenue is projected to grow from RMB 332.2 billion in 2024 to RMB 390.8 billion in 2026, driven by advertising and gaming services [72][33]. Automotive Business - The automotive segment aims to deliver 120,000 units in 2024, with revenue expectations of RMB 299 billion, increasing to RMB 800 billion by 2026 [72][37]. Strategic Initiatives - The company is implementing a high-end strategy to enhance brand image and expand into higher price segments, with over 20% of smartphone sales in the high-end category [18][20]. - The automotive business is positioned as a key growth driver, with significant investments in R&D and production capabilities [37][43]. - The integration of AI across all product lines is a strategic focus, enhancing user experience and operational efficiency [16][44].