TRIP.COM(TCOM) 第一上海证券·2024-07-29 07:01Investment Rating - The report assigns a "Buy" rating to Trip com Group (TCOM) with a target price of 43 43 [1][5] Core Views - Trip com Group is the leader in China's online travel market and is expanding globally through strategic acquisitions and technological innovation [1][14] - The company has demonstrated strong resilience and recovery post-pandemic, with 2023 revenue and non-GAAP net profit surpassing pre-pandemic levels [60][61] - Trip com Group's international business has become a significant growth driver, with overseas revenue accounting for 13 2% of total revenue in 2023, up from 9 5% in 2018 [77] Business Overview Domestic Market Leadership - Trip com Group dominates China's OTA market with a strong presence in high-end hotels and a comprehensive supply chain network [21][27] - The company has a healthy user base, with 87% of users being middle to high-income consumers and 66% aged between 80s and 90s [34][38] International Expansion - Trip com Group has accelerated its global expansion through acquisitions like Skyscanner and Trip com, establishing a strong presence in Asia, Europe, and North America [14][78] - The company's international revenue reached RMB 5 89 billion in 2023, nearly doubling from 2018 levels [77] Financial Performance - Trip com Group's 2023 revenue reached RMB 44 56 billion, a 122 2% YoY increase, with non-GAAP net profit of RMB 13 07 billion, up 910 1% YoY [6] - The company's 2024-2026 revenue is forecasted to grow at a CAGR of 15 6%, with non-GAAP net profit expected to reach RMB 20 36 billion by 2026 [6] Growth Drivers Domestic Market - Trip com Group benefits from China's post-pandemic travel recovery, with domestic travel demand remaining strong [63][65] - The company's focus on high-end hotels and cross-selling opportunities between transportation and accommodation services drives revenue growth [24][26] International Market - Trip com Group's overseas platforms, Trip com and Skyscanner, are key growth engines, with Trip com's revenue contribution expected to exceed 10% in 2024 [87] - The company's differentiated strategy in Asia and non-confrontational approach in欧美 markets have helped it gain market share [85][86] Industry Outlook - China's tourism industry is expected to maintain steady growth, with online penetration rates continuing to rise, benefiting leading OTA platforms like Trip com Group [55] - The global online travel market has surpassed pre-pandemic levels, with Trip com Group well-positioned to capture growth opportunities in both domestic and international markets [70][74] Strategic Initiatives - Trip com Group has invested heavily in technology, including AI and big data, to enhance user experience and operational efficiency [81] - The company's localized services and multi-language support have improved its competitiveness in international markets [81][82]