CHOW TAI FOOK(01929) 招银国际·2024-07-29 08:22Investment Rating - The report assigns a "Buy" rating to the company with a target price (TP) of HKD 14.54, which corresponds to a 20x price-to-earnings (P/E) ratio based on FY25E estimates, aligning with the long-term average of comparable peers [1]. Core Insights - The company reported a 20% year-on-year decline in retail sales value (RSV) for Q1 FY25, with declines of 18% in mainland China and 28.8% in Hong Kong and Macau. Same-store sales growth (SSSG) decreased by 26.4% and 30.8% in these regions, respectively. The weak performance is attributed to sluggish consumer spending and increased gold price volatility, leading to a cautious consumer sentiment [1]. - The contribution of fixed-price products has significantly increased from 5.7% in Q1 FY24 to 15.8% in Q1 FY25, exceeding expectations. This improvement is driven by ongoing product portfolio enhancements and strong terminal feedback, particularly for the new "Roge" series. The report anticipates that the contribution from fixed-price products will remain high due to upcoming product launches [1]. - The company has optimized its channel strategy, closing 95 stores in Q1 FY25 (opening 89 and closing 194) to replace underperforming stores with more efficient ones, thereby enhancing profitability. Online sales contribution rose to 13.8% in Q1 FY25 from 10% in Q1 FY24, indicating a positive trend in online presence amid macroeconomic uncertainties [1]. Financial Summary - For FY25E, the company is projected to generate revenue of HKD 106,501 million, reflecting a 2% decline year-on-year. Net profit is expected to reach HKD 7,260 million, with a growth forecast of 12% for FY25E, followed by 9% and 8% in FY26E and FY27E, respectively [2][10]. - The gross profit margin is anticipated to be 21.6% for FY25E, with a gradual increase to 22.4% by FY27E. The report also highlights a projected return on equity (ROE) of 8.4% for FY25E, improving to 9.9% by FY27E [2][11]. - The company's financial position shows a net cash status in FY23A, with a projected net debt-to-equity ratio of 0.2x in FY25E, indicating a strong balance sheet [2][11].