迈向长远：首席财务官对金融未来的看法（英）2024

Industry Investment Rating - The report does not explicitly provide an industry investment rating [1][2] Core Viewpoints - CFOs are increasingly focusing on long-term planning and resource allocation, with 55% citing it as a top priority, up from 30% in the previous survey [4][9] - Strategic planning is also a growing priority, with 60% of CFOs considering it a top priority, compared to 38% in 2023 [9] - CFOs expect their industries' growth rates and companies' investment levels to remain steady, a shift from previous surveys where they predicted increased investment [6] - Supply chain disruptions are a significant concern, with 49% of CFOs citing it as a threat to growth, up from 20% in 2023 [6] - Economic volatility remains a risk, with a majority of respondents highlighting it as a concern [6] CFO Priorities and Challenges - Operational value drivers and KPI management remain top priorities for CFOs, consistent with the previous year [9] - CFOs face organizational challenges in digitization, including demanding workloads, lack of relevant capabilities, and insufficient resources [13] - Only 41% of CFOs report that more than 76% of their finance processes are currently digitized or automated [12] Technology and AI Expectations - Nearly all CFOs (98%) have invested in digitization and automation, but many are still early in their digital transformation journeys [11][12] - CFOs have high expectations for AI and generative AI, with 85% believing it will create insights that reduce manual analysis and 83% expecting improved employee productivity [15][16] - Strategy and leadership support is the most cited potential application of generative AI, with 49% of CFOs identifying it as useful [15][17] - Only 20% of CFOs report using generative AI tools, with 71% of those users citing improved employee productivity as a key benefit [19][20] Long-Term Focus - CFOs are increasingly looking beyond short-term concerns, focusing on long-term planning and resource allocation [4][9] - They are balancing short-term management with long-term value creation, playing a critical role in navigating economic volatility and technology-driven change [21]