Investment Rating - The report upgrades the company's rating to "Buy" based on its strong performance and revised earnings forecasts [3][4] Core Views - The company's FY24Q2 revenue reached 990million,up1825 million, a 129% YoY increase [1] - Functional apparel (Arc'teryx etc) grew 38% YoY to 400million,drivenbya26300 million, with Salomon's soft goods and footwear performing well [1] - Ball & racquet sports segment grew 2% YoY to 280million,withWilsonbrandshowingrecoveryandstrongproductpipelineforH2[1]−Thecompanyraiseditsfull−yearrevenueguidanceto15−17290 million in 24Q2 [2] - Asia Pacific (ex-Greater China) grew 45% YoY to 100million[2]−AmericasandEMEAregionsbothgrew1370 million and 230millionrespectively[2]ChannelPerformance−DTCchannelrevenueincreased40450 million in 24Q2 [2] - Wholesale channel grew 2% YoY to 550million[2]FinancialMetrics−Adjustedgrossmarginimproved2percentagepointsYoYto55.85.1 billion, 5.8billion,6.7 billion (up from 5.03billion,5.66 billion, 6.38billion)[3]−ProjectednetincomeforFY24−26:170 million, 320million,440 million [3] - Estimated EPS for FY24-26: 0.35,0.66, $0.90 [3]