Investment Rating - The report maintains an "Outperform" rating for the company [6] Core Views - The company's SaaS business revenue increased by 30% YoY, with strong growth in both SMB and KA segments [4] - The company achieved a revenue of RMB 739 million in 24H1, a 26.7% YoY increase, with SaaS business revenue reaching RMB 400 million, up 30.4% YoY [6] - The company's adjusted net profit turned positive to RMB 48 million in 24H1, compared to a loss of RMB 24 million in the same period last year [6] - The marketing and sales SaaS market has a potential market size of RMB 4.3 trillion by 2027, with significant room for penetration [6] Financial Performance - The company's revenue for 24H1 was RMB 739 million, with a gross profit of RMB 393 million, up 22.3% YoY [6] - SaaS business gross margin improved by 1.2 percentage points to 88.3% in 24H1 [6] - The company's revenue is expected to grow to RMB 1.508 billion, RMB 1.990 billion, and RMB 2.702 billion in 2024, 2025, and 2026, respectively, with YoY growth rates of 22.4%, 31.9%, and 35.8% [6][7] - Net profit is forecasted to be -RMB 108 million, -RMB 58 million, and RMB 18 million in 2024, 2025, and 2026, respectively [6][7] Market Position and Strategy - The company is the largest marketing and sales SaaS solution provider in China by 2023 revenue [6] - The company focuses on SMB as its primary growth curve and KA as its secondary growth curve, with significant partnerships established with major enterprises such as Weichai Power, Chery Automobile, and Meituan [4] - The company's user base grew by 13.1% YoY, with average revenue per user per month increasing by 16.5% [4] Valuation and Forecast - The company's reasonable market value is estimated to be between RMB 25.64 billion and RMB 27.15 billion, with a target price range of RMB 109.03 to RMB 115.44 per share [6] - The company's PS ratio is projected to be 17-18x for 2024, based on a revenue forecast of RMB 1.508 billion [6] Industry Comparison - The company's PS ratio is comparable to industry peers such as Kingsoft Office, SERVICENOW, and ADOBE, with an average PS ratio of 17x for 2024 [8]
迈富时：公司半年报点评：SaaS业务收入同比+30%，营销与销售数智化正当时