SANQI HUYU(002555) 财信证券·2024-09-01 07:01Investment Rating - The report maintains a "Buy" rating for the company, with a target price of 13.55 RMB [1][2] Core Views - The company's revenue and net profit are expected to grow steadily, with projected revenue of 18,857.07 million RMB in 2024, 20,269.02 million RMB in 2025, and 21,219.12 million RMB in 2026 [1][3] - Net profit attributable to the parent company is forecasted to be 2,805.17 million RMB in 2024, 3,011.71 million RMB in 2025, and 3,198.93 million RMB in 2026 [1][3] - The company's mobile game revenue has shown steady growth, with a 19.82% year-on-year increase in 2024H1, contributing to an overall gross margin increase of 1.08 percentage points to 79.62% [1] Financial Performance - In 2024H1, the company achieved revenue of 9,232 million RMB, a year-on-year increase of 18.96%, and net profit attributable to the parent company of 1,265 million RMB, a year-on-year increase of 3.15% [1] - The company's sales expense ratio increased by 2.92 percentage points to 58.06% in 2024H1, while the management expense ratio decreased by 0.11 percentage points to 3.20% [1] - The company's R&D expense ratio decreased by 1.20 percentage points to 3.80% in 2024H1, reflecting strategic adjustments in game development focus [1] Product Portfolio and Strategy - The company has a rich product pipeline, including self-developed games such as "The Legend of the Three Kingdoms: Honghu Overlord" and "Mecha Domination," as well as agency games like "Time Grocery Store" and "Primal Conquest: Dino Era" [1] - The company has diversified its game portfolio across multiple genres, including MMORPG, SLG, card, and simulation games, with 9 self-developed and 17 agency games in the pipeline [1] Dividend Policy - The company announced a mid-term dividend plan for 2024, proposing to distribute 2.10 RMB per 10 shares in cash dividends, totaling 466 million RMB, with a current dividend yield of approximately 1.55% [1]