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青岛啤酒2024年中报点评:坚持长期主义,盈利能力持续提升

Investment Rating - The report maintains a "Buy" rating for Qingdao Beer [2] Core Views - The company reported a total revenue of 20.068 billion yuan for the first half of 2024, a year-on-year decrease of 7.06%, while the net profit attributable to shareholders increased by 6.31% to 3.642 billion yuan [2][3] - The sales volume slightly declined, but the upgrade in product structure led to an increase in average selling price [3] - The company's profitability continues to improve, with gross margin and net margin both increasing in the first half of 2024 [4] Summary by Sections Financial Performance - In H1 2024, total revenue was 20.068 billion yuan, down 7.06% year-on-year, while net profit attributable to shareholders was 3.642 billion yuan, up 6.31% [2] - In Q2 2024, total revenue was 9.918 billion yuan, down 8.89% year-on-year, with net profit of 2.044 billion yuan, up 3.55% [2] Sales Volume and Product Structure - In H1 2024, beer sales volume was 4.63 million kiloliters, down 7.8% year-on-year, with the main brand Qingdao Beer sales at 2.61 million kiloliters, down 7.2% [3] - The proportion of mid-to-high-end products increased to 41.0%, up 1.6 percentage points year-on-year, contributing to a 1.0% increase in average selling price to 4.28 yuan per liter [3] Profitability - In H1 2024, the net profit margin was 18.15%, and the gross margin was 41.60%, both up year-on-year by 2.28 and 2.39 percentage points respectively [4] - In Q2 2024, the net profit margin was 20.61%, and the gross margin was 42.80%, both showing continued improvement [4] Future Projections - The company expects net profits for 2024, 2025, and 2026 to be 4.594 billion, 4.956 billion, and 5.250 billion yuan respectively, with growth rates of 7.64%, 7.88%, and 5.95% [4]