Investment Rating - The report maintains a "Buy" rating for the company with a target price of HKD 2.79, unchanged from the previous target [1][3][4]. Core Insights - The company reported a revenue growth of 18% year-on-year for 1H24, with net profit increasing by 8%. Despite a contraction in gross margin to 32.8%, it remains significantly above the industry average of over 20% [1][2]. - The value of new contracts surged by 227% year-on-year, reaching RMB 353 million, attributed to strategic resource utilization and partnerships with state-owned enterprises [1][2]. - The resilience of the catering service segment was highlighted, with a 45% increase in revenue, contributing to a rise in the gross margin of value-added services (VAS) by 2.8 percentage points to 27.5% [2][3]. Summary by Sections Financial Performance - Revenue for 1H24 reached RMB 709 million, driven by a 22% year-on-year increase in managed gross floor area (GFA). Property management and owner VAS grew by 28% and 26% respectively, while commercial operations saw a 10% decline due to lost contracts [2][5]. - The gross margin decreased by 4.9 percentage points, but the net profit margin only fell by 1.6 percentage points to 16.7%, indicating effective cost management [2][6]. Business Segments - The catering service segment showed strong performance with a revenue increase of 45%, now accounting for 43% of the owner VAS, up from 37.2% in 2023 [2][6]. - The company expects the gross margin contribution from owner VAS to expand to approximately 30% by the end of 2024, despite challenging economic conditions [1][2]. Valuation - The company is currently valued at a P/E ratio of 5.5x for 2024E, with a target price based on an 8x P/E multiple, indicating potential upside [3][4][9]. - The report emphasizes the company's strong expansion pace and the cyclical resilience of its VAS, reinforcing the positive outlook [3][4].
新希望服务：稳健的扩张步伐 + 反周期 VAS ； 维持买入