产业带直播研究报告系列：让更多源头工厂 “被看见”-“产业带+直播”融合新模式 激活南通家纺产业发展新动力

Industry Investment Rating - The report highlights the potential of the "industry belt + live streaming" model to revitalize traditional industries, particularly in the Nantong home textile industry belt [1][2] Core Viewpoints - The integration of live streaming with industry belts is creating new momentum for industrial transformation, especially in the Nantong home textile industry [1][2] - Live streaming enables direct interaction between factories and consumers, reducing intermediate links and improving market responsiveness [20][24] - The "industry belt + live streaming" model promotes digital transformation and brand building for source factories [25][26] Case Studies Case 1: Home Textile Factory's New Approach - A Nantong home textile factory shifted from traditional offline sales to a "industry belt + live streaming" model, achieving online sales surpassing offline sales [20] - The factory leveraged live streaming to directly interact with consumers, collect market feedback, and adjust product strategies in real-time [20] - Live streaming also enhanced brand exposure and sales conversion, with the factory's brand gaining significant traction within a year [20] Case 2: "Jiaoyou Pengyou" (Make Friends) New Practice - "Jiaoyou Pengyou" transitioned from a celebrity-driven model to focusing on promoting industry belt products through live streaming [21] - The platform established "super factory" live streaming rooms to showcase products directly from factories, enhancing brand influence and consumer trust [21] - By integrating supply chain resources, the platform provided a "three truths" service system: genuine factory products, industry-low prices, and sincere after-sales service [21] Development Momentum Post-Integration Source Factories - Live streaming helps source factories establish stable sales channels and reduce dependency on large clients [24] - Direct consumer interaction through live streaming allows factories to quickly adjust production and design strategies based on market feedback [24] - The model enables small-scale factories to build niche brands by leveraging the internet's ability to aggregate small audiences into significant customer bases [25] Industry Chain - The Nantong home textile industry chain is transitioning from a cost-driven to an innovation-driven model, emphasizing product development and design [29] - Live streaming enhances the synergy and responsiveness of the industry chain, with digital technologies like smart production and logistics improving efficiency [30] - The model fosters the formation of brand leaders within the industry belt, driving the adoption of advanced productivity and innovation [31] Nantong Home Textile Industry Belt - Nantong's home textile industry, accounting for 50% of the market share, is leveraging digital transformation to enhance its global competitiveness [32] - The industry has adopted digital technologies in production, improving efficiency by 30%, and has established live streaming ecosystems to boost sales [32] - The integration of live streaming is helping Nantong shift from low-cost manufacturing to trendsetting in design and user insights [32] Future Development and Recommendations - The "industry belt + live streaming" model requires collaboration among government, enterprises, and platforms to address challenges like policy support, talent shortages, and technological innovation [36][41] - Platforms like "Jiaoyou Pengyou" are encouraged to continue integrating resources, expanding market channels, and cultivating talent to drive high-quality development of industry belts [42]