XIAOMI(01810) 第一上海证券·2024-11-04 09:19Investment Rating - The report provides a positive outlook on Xiaomi Group (1810), indicating a new starting point for the company as it accelerates its move towards high-end products [1]. Core Insights - The performance of the new Surge OS 2.0 has significantly improved, with core technologies such as HyperCore, HyperConnect, and HyperAI being upgraded to enhance user experience across devices [1]. - The Xiaomi 15 series and new AIoT products have generated considerable excitement in the industry, showcasing Xiaomi's commitment to innovation and high-quality offerings [1]. - The launch of the SU7 Ultra prototype car has elevated Xiaomi's brand image in the high-end market, with a competitive price point compared to luxury brands [1]. - Xiaomi plans to increase its R&D investment significantly, with expectations of over 24 billion yuan in 2024 and more than 30 billion yuan in 2025, to further enhance its technological capabilities [1]. - The automotive division is ramping up production, with October deliveries reaching 20,000 units, and the company is on track to meet its annual delivery target of 140,000 units [1]. Summary by Sections Company Overview - Xiaomi is focusing on high-end product development, with a strong emphasis on AI integration and user experience improvements through its new operating system [1]. Product Innovations - The Xiaomi 15 series features enhanced specifications and competitive pricing, while the introduction of various AIoT products demonstrates the company's commitment to meeting consumer needs [1]. Brand Development - The SU7 Ultra's record-setting performance has bolstered Xiaomi's high-end brand perception, with significant pre-orders indicating strong market interest [1]. Financial Outlook - The company anticipates improved margins in its automotive segment due to increased production efficiency and government subsidies for its core products [1].