Workflow
分众传媒:Q3业绩稳健,整体韧性强

Investment Rating - The report maintains a "Buy" rating for the company [1] Core Views - The company demonstrates strong resilience in its performance, with a year-on-year revenue growth of 6.76% and a net profit growth of 10.16% for the first three quarters of 2024 [4][5] - The company is positioned as a leading player in the domestic advertising market, showcasing robust earnings and high dividend returns, indicating long-term investment value [6] Financial Performance Summary - Revenue for 2022 was 9,424.96 million, increasing to 11,903.72 million in 2023, with an expected revenue of 12,797.44 million in 2024 [4][10] - Net profit attributable to shareholders rose from 2,789.95 million in 2022 to 4,827.10 million in 2023, with a forecast of 5,206.76 million for 2024 [4][10] - Earnings per share (EPS) increased from 0.19 in 2022 to 0.33 in 2023, with an expected EPS of 0.36 in 2024 [4][10] - The company’s gross margin and net margin for the first three quarters of 2024 were 66.22% and 42.15%, respectively, showing slight improvements compared to the previous year [5] Market Comparison - The company's performance slightly outpaced the overall market, with the Chinese GDP growth at 4.8% and retail sales growth at 3.3% for the first three quarters of 2024 [5] - The advertising market showed varied growth rates, with the company maintaining a stable performance amidst these fluctuations [5] Future Projections - Expected revenues for 2024, 2025, and 2026 are 127.97 billion, 135.25 billion, and 141.26 billion, respectively, with net profits projected at 52.07 billion, 55.38 billion, and 57.72 billion [6][10] - The company is expected to maintain a price-to-earnings (P/E) ratio of 19.92 in 2024, decreasing to 17.96 by 2026 [6][10]