Investment Rating - Buy (Maintained) [1] Core Views - JD Group's Q3 2024 revenue reached 260.4 billion yuan (yoy +5.1%), with Non-GAAP operating profit at 13.1 billion yuan (yoy +17.9%) and Non-GAAP net profit attributable to shareholders at 13.2 billion yuan (yoy +23.9%) [1] - JD Retail's operating margin remained stable at 5.2% yoy, with a sequential improvement of 1.3 percentage points [1] - Free cash flow for the trailing twelve months (TTM) as of September 2024 was 33.6 billion yuan, a decrease of 22 billion yuan from June 2024 and 5.8 billion yuan yoy, primarily due to delayed accounts payable and inventory buildup for the trade-in program [1] - The trade-in policy drove a rebound in 3C and home appliance revenue, with 3C and home appliance sales reaching 122.6 billion yuan (yoy +2.7%), reversing the -4.6% decline in Q2 2024 [1] - JD Logistics saw a significant improvement in profitability, with operating profit surging 624% yoy to 2.09 billion yuan and operating margin increasing to 4.7% from 0.7% in Q3 2023 [1] - JD's Double 11 shopping festival in 2024 exceeded expectations, with active users growing by double digits, daily active buyers increasing by over 20%, and purchase frequency also growing by double digits [1] Business Performance by Segment JD Retail - Revenue: 225 billion yuan (yoy +6.1%) [1] - Operating profit: 11.6 billion yuan (yoy +5.5%) [1] - Operating margin: 5.2% (flat yoy) [1] JD Logistics - Revenue: 44.4 billion yuan (yoy +6.6%) [1] - Operating profit: 2.09 billion yuan (yoy +624%) [1] - Operating margin: 4.7% (up from 0.7% in Q3 2023) [1] New Businesses (Including Dada, Jingxi, Overseas, and JD Property) - Revenue: 5 billion yuan (yoy -25.7%) [1] - Operating loss: 600 million yuan [1] Key Strategies - Low-price strategy: JD has implemented a matrix of low-price activities, including the "JD Super 18" event every month, weekly "Black Friday" promotions, and daily "Midnight Sale" events [1] - Trade-in program: The policy has successfully driven growth in the 3C and home appliance categories [1] Financial Forecasts - Revenue growth for 2024-2026 is projected at 5.26%, 5.09%, and 5.00%, respectively [1] - Non-GAAP net profit attributable to shareholders is expected to be 45.7 billion yuan, 49.2 billion yuan, and 52.9 billion yuan for 2024-2026 [1] - Long-term profit margin target is set at high single digits [1] Revenue Breakdown by Category Electronics and Home Appliances - Revenue: 553.3 billion yuan (2024E), 568.3 billion yuan (2025E), 585.3 billion yuan (2026E) [6] - Growth rate: 2.7% (2024E), 2.7% (2025E), 3.0% (2026E) [6] Daily Necessities - Revenue: 360 billion yuan (2024E), 387 billion yuan (2025E), 414.1 billion yuan (2026E) [6] - Growth rate: 8.3% (2024E), 7.5% (2025E), 7.0% (2026E) [6] Platform and Advertising Services - Revenue: 88 billion yuan (2024E), 91.6 billion yuan (2025E), 95.2 billion yuan (2026E) [6] - Growth rate: 3.9% (2024E), 4.0% (2025E), 4.0% (2026E) [6] Logistics and Other Services - Revenue: 140.3 billion yuan (2024E), 152.9 billion yuan (2025E), 165.2 billion yuan (2026E) [6] - Growth rate: 9.0% (2024E), 9.0% (2025E), 8.0% (2026E) [6] Key Assumptions - Electronics and home appliances: Continued growth driven by trade-in policies and government subsidies, with 3C and home appliance revenue expected to increase in Q4 2024 [5] - Daily necessities: Lower shipping thresholds and optimized platform rules are expected to sustain a 7%+ GMV growth rate for 2025-2026 [5]
京东集团-SW：2024年三季报点评：以旧换新带动家电品类增长，利润持续超预期